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IDENTITY · PACKAGING

2026

HALDEN

A coffee roaster from Porto that wanted to look as good as it tastes.

THE CHALLENGE

HALDEN

A GREAT ROAST HIDDEN BEHIND A FORGETTABLE BAG.

Halden had loyal regulars and no shelf presence. The old bag looked like every other specialty roaster. We needed a mark that holds up on kraft paper, a cup sleeve and a sixteen pixel favicon.

CLIENT

Halden Coffee, Porto

YEAR

2026

SERVICES

Naming, identity, packaging

TEAM

Inês Rocha, Tomás Leal

APPROACH

HOW WE DID IT

LISTEN

Two weeks behind the counter and at the roastery, learning what regulars actually love.

LISTEN

Two weeks behind the counter and at the roastery, learning what regulars actually love.

LISTEN

Two weeks behind the counter and at the roastery, learning what regulars actually love.

SHAPE

A heavy grotesk wordmark and an orange seal that reads from across a café.

SHAPE

A heavy grotesk wordmark and an orange seal that reads from across a café.

SHAPE

A heavy grotesk wordmark and an orange seal that reads from across a café.

LAUNCH

New bags, cups and site in one drop, timed with the spring single origin.

LAUNCH

New bags, cups and site in one drop, timed with the spring single origin.

LAUNCH

New bags, cups and site in one drop, timed with the spring single origin.

OUTCOMES

WHAT CHANGED

+38%

REPEAT ORDERS

+38%

REPEAT ORDERS

+38%

REPEAT ORDERS

12

CAFÉS STOCKING IT

12

CAFÉS STOCKING IT

12

CAFÉS STOCKING IT

4 WKS

BRIEF TO SHELF

4 WKS

BRIEF TO SHELF

4 WKS

BRIEF TO SHELF

“THEY MADE OUR BAG THE BEST SALESPERSON WE HAVE.”

RUI MATOS, FOUNDER OF HALDEN

NEXT PROJECT

NORA →

INDEPENDENT BRAND AND DESIGN STUDIO

BUILDING IDENTITIES THAT LAST

WORK

SERVICES

PRICING

ABOUT

JOURNAL

CAREERS

CONTACT

MARLOW VANE

CONTACT

+351 210 000 000

hello@marlowvane.studio

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STUDIO

Rua das Flores 28

Lisbon, Portugal